Hutter takes on change in marketing association rebrand
- December 16, 2016 |
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LORI SHARN BRYANT
SVP of communications and public relations returns to association sector to help DMA protect, promote responsible data use As a leading consultant on change and internal communications, Lindsay Hutter traveled the world to help corporate clients struggling with disruption. Now Hutter is seeing disruption from the inside, as she focuses on "restarting" and rebranding a century-old trade group, the recently renamed Data & Marketing Association. "I realized I had been a consultant for change, but I hadn't actually been the change," Hutter said, referring to her decision to join the Direct Marketing Association in October 2014 as SVP of communications and public relations.… Read More
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